Nelly.com
Nelly is a leading online fashion retailer and a household brand throughout Scandinavia. As day-to-day tasks kept the in-house team constantly busy, the company decided to set up an extended development team to work on the long term software product roadmap for the business. After evaluating multiple options in Eastern Europe and Asia, Nelly chose to partner with us.
Our Contribution
Since 2017, we’ve helped Nelly upgrade front-end and back-end modules which allowed their website to scale efficiently to handle the highest traffic volumes in the company’s history with no downtime. We’ve improved order processing, returns management and unlocked efficiencies in many areas of the business.
To kick off our partnership with Nelly, we welcomed a few of Nelly’s in-house developers into our own offices, and they worked side-by-side with us for a few months. During this time, they were able to experience ‘The Calcey Way’, which is what we call our ethos of straight talk, radical transparency, and the quality-first attitude that we approach everything with.
As Nelly’s team in Sweden and our team in Colombo got to know each other, we began overhauling Nelly’s critical backend systems in order to make them future-proof, light on resources, and easily scalable.
The extended remote development team we assembled for Nelly also went on to build the online retailer’s Android mobile app from scratch. In addition to making the app fast and light on mobile data consumption (e-Commerce apps end up downloading a lot of high-res images, which can quickly nuke a data plan), we introduced new features such as a ‘Swipe Feed’ that promise a more immersive experience in addition to gently nudging users to make a purchase.
To make things even better for Nelly’s customers from around the world, we built a ‘nice price’ module that can intelligently scan through exchange rate databases and customs duty tables to tell users exactly how much they will have to pay for their packages to reach their doorstep.
. Currently, our team is responsible for all mobile app development and maintenance work for Nelly’s iOS and Android apps.
